To ensure you're able to achieve your Pinterest goals and see success on the platform, we're going to explore what Pinterest Analytics is, and show you the seven most important metrics you should be tracking. Understand the Pinner's journey and how it's influencing future purchases - and not necessarily today's." And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful.Īdditionally, JD Prater, an Ads Evangelist at Quora, told me, "Keep in mind Pinterest is all about discovery. In fact, 66% of Pinterest users make a purchase after seeing a brand's Pins.īecause of Pinterest's power to influence purchases, it makes sense to develop and maintain a strong Pinterest presence. Pinterest can be an incredibly useful tool for attracting consumers to your products. However, there's one social media site where users actually embrace branded content - Pinterest.
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